Marketing specialist & content creator · Prague

Marketing wherecontent, technology and finance meet.

I build content, products and brands where marketing meets technology. I specialise in fintech, crypto and complex subjects that have to be understood before they can be communicated. From strategy through copy and video to automation.

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Vlastimil Mach – marketing specialist and content creator, portrait

Vlastimil Mach working on content with a laptop outdoors

About

Understanding the subject is part of the marketing.

I do not subscribe to the model where marketing starts the moment someone hands over a finished product and asks to have it “communicated”. I need to understand first how it works, who it helps and why anyone should care.

That is exactly why I ended up in fintech, crypto and technology. At Coinmate I run content and its strategy, and at Orderbook I am building a financial publication of my own.

I bring the same approach to client work: from strategy through copywriting and production all the way to automation.

2023Where the fintech path started

Digisemestr2025/2026 Alumni

Coinmate.ioContent, Coincast, newsletter

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Expertise

Three worlds I move between

Content is not enough. You need to understand what you are talking about.

AI & automation

I use AI as a working tool, not as a buzzword. I build my own workflows with it, automate repetitive processes, and I have trained people on putting it to practical use at work.

Crypto & fintech

I have spent several years working professionally in finance and crypto. That lets me create content about trading, regulation or blockchain without the substance getting lost on its way into marketing.

Video & marketing

From the first idea to the published piece. Script, filming, photography, editing, copy and distribution — I do not treat the formats separately, but as parts of one communication system.

Services

What people come to me for

One person instead of three suppliers. I can take a project from the first concept through production to the published piece, so the strategy does not get lost between a copywriter, a camera operator and whoever ends up publishing it.

Video & photography

Content that is not made just so that “there is something on social”. I prepare the concept, the script, production, filming and post-production for campaigns, social media, podcasts or events.

Podcast from concept to distribution

A podcast is more than a camera and two microphones. I help set the format, the editorial line and the visual identity, handle production, and turn a single recording into content for further distribution channels.

Content & copywriting

Articles, newsletters, websites and social media built on understanding the subject and the audience. My deepest experience is in fintech, technology and more technical subjects, where copy that merely sounds good is not enough.

AI & automation

Getting it into operation, not a presentation about AI existing. I find the repetitive processes where automation saves time, design the solution and train the team on their own tasks. I have trained 96 people this way so far.

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Projects

What I have built, led or helped build

01 / 07

August 2026 – present

Orderbook.cz

Founder & editor-in-chief

Orderbook is an analytical publication about crypto and financial markets that explains the causes behind the price headlines instead of repeating them. We are building our own data layer on top of on-chain and market data and follow market structure, capital flows, regulation and the macroeconomic backdrop.

As founder and editor-in-chief I set the direction of the product, the editorial concept and the way we turn data into analysis. The basic rule is simple: every number has to come with context, methodology and a source.

117: published articles

EditorialCrypto & fintechAnalysisNewsroom leadership

More about the project ↗

Vlastimil Mach hosting the crypto podcast Coincast for Coinmate.io

The Coinmate.io team at a crypto event by their stand

Filming video content for Coinmate.io in a lit studio

02 / 07

October 2025 – present

Coinmate.io

Content marketing specialist

At Coinmate I look after content across formats — from articles, newsletters and social media to video and podcast. The work is not only the production itself, but also turning technical subjects from crypto, trading, security and regulation into something people can actually follow.

I also host Coincast, where I shape the editorial line and lead the interviews with guests from crypto and finance.

10: Coincast episodes since the relaunch

Content strategyPodcastVideoNewsletter

More about the project ↗

Portrait session with a young man, freelance commission

Vlastimil Mach with a camera on a freelance video shoot

Styled portrait from a freelance photo production by Vlastimil Mach

03 / 07

November 2023 – present

Freelance

Marketing specialist & content creator

As a freelancer I work mostly on projects where content meets production. Most often I take over the whole process — from finding the concept through copy, photography or video to the final assets for the website and social media.

Thanks to my marketing background I deal not only with the output itself, but also with what the content is meant to achieve and how it fits into the brand’s communication.

Photo & videoCopywritingPodcastBranding

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Behind the scenes of content filming at an aigenti.cz AI training

Participants of a corporate aigenti.cz AI training with laptops

aigenti.cz AI workshop – working with photographs and tools

04 / 07

July 2025 – December 2025

aigenti.cz

Marketing specialist & trainer

At Aigenti I helped build a brand that connects business, digitalisation and artificial intelligence through hands-on training and AI tools for companies and individuals alike.

96: people trained

AI educationMarketing strategyBranding

More about the project ↗

The Zlatá koruna financial award ceremony on stage

05 / 07

January 2025 – September 2025

Zlatá koruna

Social media & content

Since 2003 Zlatá koruna has been awarding the best financial products on the Czech market. I looked after social media and content, handled video post-production, created infographics and visual formats, and made sure the brand communicated clearly and consistently.

Social mediaVideo post-productionInfographics

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Homemade lemonades and drinks by Odnikud. in bottles

The Odnikud. bar catering team at a farmers market

Odnikud. bar catering preparing a cocktail

06 / 07

January 2024 – April 2025

Odnikud.

Founder

Odnikud. was my own bar catering brand. I ran more than seventeen pop-up events, led a team of three or more people during them, and owned the entire marketing strategy as well as the financial and growth side, including winning and keeping clients.

BrandingProductEventsTeam leadership

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A bartender making a cocktail at Everything Pardubice

A signature citrus cocktail at Everything Pardubice

Poster for the Do hlubin jeskyní event at Everything Pardubice

07 / 07

September 2023 – October 2025

Everything Pardubice

Shift supervisor → Marketing specialist & designer

At Everything I went through two roles. First as a shift supervisor, responsible for running the bar and the team around me. Later I moved into marketing specialist and designer, where I owned the visual identity, content for social media, newsletters and the website, and produced materials for events and concerts.

Team leadershipMarketingDesignEvents

More about the project ↗

Testimonials

What landed in my inbox

“We were looking for a supplier for a podcast and video. Vlasta covered the whole chain — concept, filming, editing, graphics and copy. The result was ready ahead of the deadline and within budget.”

“From the first meeting it was clear that Vlastimil genuinely wanted to understand us. Communication was always clear and on time, so I never had to worry about how it was going.”

“I never felt stupid for asking a question. Quite the opposite — he always explained it calmly.”

“Beyond the work itself, what I value most is how pleasant he was to deal with. Patient and calm, even when I changed the brief a few times.”

“He is someone you can rely on and who is easy to work with. For me that counts just as much as the result itself.”

Translated from the original Czech.

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